Pirelli was founded in 1872, and now it is one of the most important tire manufacturers in the world. The company is present in 160 countries, has 19 factories on four continents, and employs approximately 38,000 employees.
Pirelli is one of the leading manufacturers of premium tires. The company is invariably focused on research and new developments, in which it invests 3% of total revenue and 7% of revenues that exceed the company’s forecasts, which is one of the highest indicators in the industry. Investments allow to constantly improve the company’s products in terms of productivity, safety and reducing the negative impact on the environment. At achievement of the commercial purposes the company strictly follows principles of social responsibility. In accordance with the traditions that have developed over 140 years of existence, Pirelli invests in commercial projects around the world, while supporting important community initiatives in the regions where the company is present.
ICE ZERO FR
Engineered to match with all the electronic traction and stability control systems, P Zero Rosso™ is the ideal choice for sports on vehicles with medium-high displacement. The perfect balance between performance and comfort thanks to an exemplary steering precision on dry and wet.
P ZERO™ is the unique Ultra High Performance product combining Pirelli’s knowledge gained from competitive Motorsport with Pirelli’s alliance with the top car manufacturers, granting the perfect fit for the performance of each car.
New P ZERO™ has a range developed with the most prestigious OEMs that is able to meet any customisation needs in terms of size, technology and seasonality.
Pirelli’s first ‘Green Performance’ tire, CINTURATO™ P7™ has been created to take full advantage of latest materials, structures and tread pattern design in order to guarantee savings, respect for the environment, comfort and safety on all road surfaces.